Software Engineer · Head of Development · Lebanon → Worldwide

Anthony Al Asmar

I build software that ships — and scales.

Every product starts as an idea.

Clean.Fast.Secure.Scalable.Shipped.

I turn ideas into software people rely on every day.

01 — Origin · The Web Addicts

It started as an intern.

$ git commit -m "day one"

Lebanon · The early 2020s

I walked into The Web Addicts as an intern with a laptop and too many questions. Within months I was offered a full‑time developer role.

A year and a half of shipping websites, e‑commerce stores and custom platforms for real clients, on real deadlines. That's where I learned that great code is the code that ships.

WebsitesE‑commerceCustom platformsClient delivery

02 — The climb

Intern to Head of Development.

  1. The Web AddictsIntern → Full‑time DeveloperLearned the craft shipping client work end to end.
  2. Xtnd · Year 1Junior DeveloperA bigger team, bigger systems, bigger stakes.
  3. Xtnd · Year 2Mid‑level Developer + Technical SalesIn the room with clients, turning business problems into technical plans.
  4. Xtnd · Year 3Senior Developer, Technical Sales & ConsultantLead senior developer on Careflow and Moviegoers.
  5. Inatco · NowHead of DevelopmentLeading the department that builds AI agents and enterprise platforms.

09 — How I build

From idea to production.

Five steps. No shortcuts.

  1. 01DiscoverUnderstand the business, the users and the constraints before a single line is written.
  2. 02ArchitectDesign systems that survive launch day — and scale far beyond it.
  3. 03BuildShip in tight loops with clean, tested, maintainable code.
  4. 04LaunchZero‑drama releases, monitored from the first minute.
  5. 05ScaleOptimise, automate, and add AI where it actually moves the needle.

03 — Flagship build

Moviegoers

Lights down. Tickets up.

A cinema platform and online ticketing system serving multiple cinemas.

Showtimes, seat selection, payments and bookings in one seamless flow — for audiences on their phones and for the cinema teams running the show.

  • Live showtimes
  • Interactive seat maps
  • Online payments
  • Multi‑cinema management
  • Admin dashboards & reporting
Lead Senior DeveloperBuilt at Xtnd moviegoers.me ↗

04 — Flagship build

Careflow

Healthcare, in one flow.

A complete healthcare system that runs the whole operation.

Patients, appointments, records, billing and staff in one place — with AI integrated into the everyday workflow, so care teams spend less time on admin and more time on patients.

  • Patient records
  • Smart scheduling
  • Billing & insurance
  • AI‑assisted workflows
  • Role‑based access
Lead Senior DeveloperBuilt at Xtnd careflw.com ↗

05 — Flagship build

AIMS 360

Intelligence, at enterprise scale.

Enterprise software for major corporations around the world.

A large‑scale platform with AI woven through its core. The details are under NDA — the scale isn't.

  • Deep AI integrations
  • Enterprise‑grade security
  • Global deployments
  • Cinematic web experience
Enterprise · AIUnder NDA aims360.ai ↗

06 — Founder · Binary Peak

A name on the door.

Binary Peak.

I launched Binary Peak, my own business, and ran it end to end: sales, delivery and the code.

  • Stocks and CoinsLebanon
  • Zebdeen ElectromechanicalUAE · Dubai
  • Real estate companiesAustralia
  • SNC CollegeLebanon
  • Lycée MontaigneLebanon

Binary Peak has since closed. Everything it taught me about clients, deadlines and running a business now goes into my freelance work.

08 — Latest freelance build

LSTC 2026

Live scoring, live on stage.

A state‑of‑the‑art live scoring system for the largest tattoo convention in Lebanon.

Judges score in real time and results update instantly for organisers and the crowd. Used live at their latest event, LSTC 2026.

  • Real‑time judge scoring
  • Live leaderboards
  • Category & round management
  • Big‑screen results
FreelanceLive at LSTC 2026

10 — Toolbox

The right tool for every job.

LaravelPHPJavaScriptTypeScript ReactVueNode.jsPython MySQLPostgreSQLREST & GraphQLAWS DockerCI/CDOpenAI & LLMsAI Agents

Frontend, backend, mobile, cloud and AI — whatever the product needs to ship, and to keep running.

07 — Now · Inatco

Leading the build.

As Head of Development at Inatco, I lead the department building AI agents, SaaS products and large‑scale software for big companies — from architecture to delivery.

AI AgentsSaaSEnterprise SoftwareWebsites & Campaigns

Websites & campaigns delivered for clients in

Saudi ArabiaUAEUSAFranceLebanon

Built in Lebanon. Shipped worldwide.

AI AgentsSaaSWeb AppsPlatforms EnterpriseWebsitesCampaignsConsulting

Available for freelance projects

Anthony Al Asmar

Have something big to build? Let's talk.

AI Agents & AutomationSaaS & Web PlatformsEnterprise SoftwareWebsites & Campaigns
Book a Call WhatsApp

hello@anthonyasmar.com · Lebanon · Working worldwide

Intro

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